My Approach

My version of a strategy is through a STRATEGIC LOOP-THE-LOOP.

I believe all strategic messaging needs to be vetted to ensure it’s doable and effective. The Strategic Loop-The-Loop allows Creatives, Brand Managers, Account Executives, Public Relations Activators, and Media Planners to look at my strategic thinking and attempt to develop something impactful. But I also get a chance to ensure all activations and media placements align with the strategy and are tactical. The Strategic Loop-The-Loop has proven to enhance creative inspiration, develop stronger strategies, create a brand story, and build brand value.